Whenever Robyn Exton first launched her dating and social network application for lesbians and bisexual ladies, deficiencies in cash for marketing designed she’d visit nightclubs armed with containers of spirits.
“when you look at the days that are early’d head to nightclubs having a container of sambuca in one single hand, and tequila into the other, and encourage girls to download the app in substitution for a go,” web site here claims the 29-year-old.
Then at British lesbian, gay, bisexual and transgender (LGBT) festivals Manchester and Brighton Pride, she targeted ladies by standing outside of the portable toilets handing out toilet paper with leaflets advertising the software.
This is back 2013, and Ms Exton’s low priced, but revolutionary, approach to advertising quickly saw individual figures increase steadily, then traction that is further gaining to good person to person.
Established in London, however with its headquarters moving to San Francisco year that is last purchase to be nearer to US investors, also to be into the dense associated with the burgeoning social networking scene, the Her application now has one or more million feminine users throughout the world.
Her came to be from Ms Exton’s frustration with current lesbian dating web sites and apps, which she don’t think had been good enough.
She says the marketplace ended up being dominated by “dating web sites which were initially made for gay males, and tuned red for lesbians”. Read more